People's Pension Trust
People's Pension Trust is a financial institution dedicated to providing pension solutions to both formal and informal workers in Ghana. Our strategic social media management helped them reach new audiences, increase engagement, and build trust with their target demographic.
Campaign Highlights
Financial Literacy Campaign
An educational series designed to help Ghanaians understand the importance of pension planning and long-term financial security.
Pension Security Awareness
A targeted campaign highlighting the security and reliability of People's Pension Trust as a trusted financial partner for retirement planning.
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Informal Sector Outreach
A visual storytelling campaign showcasing how informal workers can secure their future through accessible pension products.
Customer Success Stories
Real testimonials and stories from People's Pension Trust clients highlighting their positive experiences and financial security.
Our Approach
For People's Pension Trust, we developed a comprehensive social media campaign focused on education, trust-building, and accessibility of insurance for the underserved. Our approach included:
- Creating engaging, visually consistent content that reflects the brand's values
- Targeting specific demographics with tailored messaging
- Implementing data-driven posting schedules to maximize reach
- Developing educational content series to increase financial literacy
- Leveraging customer testimonials to build trust and credibility