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    BVM Insights

    The BVM Pulse.

    What we are seeing in African business, learning and technology. Market intelligence, SME insights and the arguments behind what we build.

    Written in AccraMarket intelligence · SME insights · Thought leadershipUpdated regularly
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    The BVM Pulse
    SME Insights

    WhatsApp is the storefront

    91.8 percent of Ghanaian internet users are on WhatsApp. For most businesses here it is not a marketing channel bolted onto the side of the business. It is where the business actually happens, and almost nobody treats it that way.

    Read the article4 Aug 2026
    03 / Everything else
    02AI that survives contact with a real businessSME Insights3 Aug 202603Buy, build, or adaptMarket Intelligence2 Aug 202604The three second testCompany Updates1 Aug 202605Why most SME websites do not earnOpinion & Thought Leadership31 Jul 202606African businesses do not have a potential problemOpinion & Thought Leadership30 Jul 202607What Prompt Engine Optimization actually isMarket Intelligence20 Jul 202608The fragmentation taxSME Insights8 Jul 202609The case against the pitch deckCompany Updates24 Jun 202610We did not build another education appOpinion & Thought Leadership10 Jun 2026

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